AFL Masters Vic Metro is pleased to welcome ISLA Vodka as a new Beverage Partner for the 2026 season. This partnership has been designed to support clubs across the competition with a premium, easy-to-serve product offering that also drives stronger bar margins and increased revenue back to clubs.
ISLA is an Australian-owned, all-natural vodka brand that has built strong national momentum, with partnerships including the Australian Open, Laneway Festival, the MCG and Cricket Victoria.
Through this partnership, AFLVM clubs will benefit from a high-margin, ready-to-drink (RTD) product that simplifies bar service, along with promotional and point-of-sale support to enhance club operations. The partnership also unlocks additional revenue opportunities across match days and events, while providing increased exposure for clubs through ISLA’s growing brand network.
To support rollout across the competition, clubs will have access to an exclusive introductory offer, including a 3 + 1 case deal (buy three, receive one complimentary), delivering approximately $240 in added retail value. Clubs will also benefit from discounted pricing at $90 per case (ex GST), a $5 per case rebate across the 2026 season, and flexible delivery or warehouse collection options.
ISLA Co-Founder Doug James and the ISLA team will be working directly with clubs in the coming weeks to support onboarding and initial orders. Clubs are encouraged to engage early to explore how ISLA can be integrated into their bar operations for the season ahead.
For enquiries, please contact Doug James at [email protected] or 0414 995 074.
AFL Masters Vic Metro looks forward to working with ISLA to deliver stronger commercial outcomes for clubs and an enhanced game day experience across the 2026 season.
